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UK esports org Vexed Gaming has today announced a strategic partnership with Kappa Sportswear.
The brand will provide tournament and casual wear to the UK org.
The term (and Twitch emote) ‘kappa’ may be known in the gaming world to define sarcasm or a funny/trolling or lighthearted moment, but Kappa is also a clothing brand that was once very popular in the ’90s known for its tracksuits.
The new partnership with Vexed Gaming marks Kappa’s official entry into the esports market.
In the future, who knows, Kappa may be interested in entering the iGaming industry and not only esports. For an esports org to enter this area, it may include signing a contracts with foreign and offshore non-UK gambling websites accepting UK players from all over the world. This action may increase the profit of both sides.
Vexed Gaming, established in 2015 and fielding teams in CSGO, Fortnite, Hearthstone and Apex Legends, has won a host of tournaments, set up a dedicated team training facility and has collaborated with Leeds United among other achievements.
“The esports and gaming community is full of passionate individuals who strive for personal excellence – something we at Kappa embrace in all we do.”
Joe Pilato, Kappa UK
The new range of Kappa/Vexed team wear and branded leisure wear will be unveiled and available for purchase in September.
“The esports and gaming community is full of passionate individuals who strive for personal excellence – something we at Kappa embrace in all we do,” said Joe Pilato (pictured left), Sports Marketing Executive at Kappa UK.
“These attributes are inherent to Vexed Gaming and we are delighted the make our official entry into Esports by supporting the aspirations and motivations of such a dynamic, motivated and talented organisation.”
“Kappa’s entry into the esports arena is a marked step for the community and the industry,” said Mark Weller (right), Chief Gaming Officer at Vexed Gaming.
“Kappa’s iconic brand and individual styling is ideally pitched for gamers worldwide. We are thrilled that, of all the teams in the world, Kappa has selected Vexed Gaming to show their support of esports teams and engage with the wider gaming community.”
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
